Special thanks to Doug Lacombe of communicatto, for giving us permission to modify and republish his blog post.
Job-hunting has gone from door knocking and networking to apply now buttons to multimedia presentations of one’s self and portfolio. Not that door knocking and networking went away, social media has added a layer of presentation to the whole exercise. In her article “4 Digital Alternatives to the Traditional Resume” on Mashable.com, Sharlyn Lauby suggests video resumes, a visualCV, a social resume, or your LinkedIn.com profile as possible alternatives or companions to the old chronological resume.
Another Mashable article “How to Spruce Up a Boring Resume” features an infographic by Colorado Technical University that provides great tips on digital techniques to modernize your resume. From screen-friendly fonts to video, social media and hyperlinks, it’s a great at-a-glance guide to upgrading your resume for the digital age.
On the human resources side, recruiters need to convert from passive advertisers to publishers and syndicators of jobs, with strong search engine and social media skills, particularly on LinkedIn. The reliance on paid media will no longer cut it, especially in the age of owned media. HR folks accustomed to “renting eyeballs” now have to publish job posts in a way that attracts eyeballs - a brand new game.
With the labor shortage we have looming in Canada both sides need to adapt and get better at this. Our standard of living and way of life depend on it.
Doug Lacombe is president of Calgary social media agency communicatto. His resume is now a Google search of his name; just ignore the guy from Louisiana.
